Product Spotlight: Bb. Straight


Straight was created for the curly haired. It is blended with 5 types of silicones for a beautiful, shiny blow out and to help with flyaways.
WHY: Humidity protection, heat protection, heat-activated hold and a super-soft feel
WHO: Curly hair of any type
WHEN: Anytime before heat styling
HOW: Squeeze onto palm, work through damp hair with fingers. Blow-dry under high tension to straighten.
TIP: If you are aiming to tame normally wild and crazy curls to a glistening cascade, towel-tousling and shaking hair upside-sown is a surefire road to pouffiness. Dry hair by pressing towel to the head to initiate the downward trend.

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